Our editorial charter
Le Fils de Pub explores communication, advertising, marketing and their transformation through technologies and cultures.
Identified formats
We distinguish between news, analysis, guides and archives. An archive keeps its date; an update should not pass an old event for a new announcement.
Sources and corrections
Our files in this new edition provide access to the sources used. An institutional source or supplier announcement is identified as such. To request a correction, indicate the relevant passage and verifiable elements on our contact page.
Assistance IA
The first files of this edition were prepared with artificial intelligence assistance. This assistance is indicated in their editorial credit. They are guides or analyses; they are not presented as field surveys or interviews carried out.
Commercial content
The archive advertisements remain identified as spots or campaigns. Future sponsored content will need to be reported separately. The presence of a brand in an article does not mean that it approves this media.
Respect for the public
Our approach to multicultural marketing considers languages, situations and pathways. It avoids automatically assigning behaviours or beliefs to an origin.
Director of Publication: Alexandre Frioui.
The editorial signature of the Le Fils de Pub
A fact, a reading, a decision to prepare. Our coverage links technological announcements to the concrete questions of the professions: formulation of the brief, creation, choice of partners, production, dissemination, skills and measurement. The Maghreb, languages and multicultural contexts are part of this reading.
An analysis that explains its criteria
The final recommendation indicates an action or decision to be prepared. The guides present procedures to be adapted to the means and context of the project. The technical terms are explained when they are necessary for understanding.
Sources that the reader can consult
The articles refer to the documents used, with a focus on primary publications: organizers, reports, documentation and corporate releases. A supplier announcement is given to the author. A study is located within its period and scope. The results of a competition are distinguished from the evidence of commercial effectiveness. An announcement date, an event date and a publication date remain identifiable.
Explicit examples and signatures
The educational situations built to explain a method are presented as fiction. The articles published under the collective signature "The Writing of the Le Fils de Pub" constitute the editorial work of the portal, prepared with artificial intelligence assistance when it is indicated. This signature does not claim interviews, presences on the spot or individual qualifications that would not be established.
A transparent artistic direction
Conceptual illustrations created with artificial intelligence assistance are legacies, used to represent an idea, a profession or an issue; they are not presented as photographs of the persons, events or products mentioned. Visual resources are accompanied by alternative texts adapted to their content.
Accessible corrections
Information may evolve after publication. Important additions are dated and the articles are specified: announcement, programming, production or postponement. To report an error, transmit a source document or propose a campaign case, use the Contact pageCommercial content, when offered, must be identifiable by its nature.