AI & Creativity
Methods, tools and uses of artificial intelligence in creative occupations.
YouTube Festival 2026: motion design becomes a multi-screen brand system
Behind the event reported by MediaMarketing, 17mars’s published case reveals a practical studio challenge: moving one identity across a stage, films and talks. Our analysis separates published credits from production…
mediapro3 November 2026
Canva Brush: a good edit also preserves what was approved
A corrected price, a shortened title, an adapted format: the work of a studio is often played after the first proposal. Canva Brush's announcement invites us to test the accuracy…
mediapro2 November 2026
Lyria in Arabic: generation does not replace musical direction
Google announced Lyria 3 in Arabic in February 2026, then Lyria 3 Pro in March. For a brand that targets Maghreb and diaspora audiences, these ads open a test ground.…
mediapro2 November 2026
DaVinci Resolve 21.1: delegating to AI requires a project you can check
The integration of AI assistants into a post-production software brings the project's instructions closer to it. For an advertising studio, the right question becomes: what operation can be delegated, then…
mediapro2 November 2026
Figma Weave: the workflow becomes a creative deliverable
A team does not only gain to keep a good visual. It may also need to understand how it was obtained and resume work for another format. Figma Weave's presentation…
mediapro2 November 2026
Descript: a convincing voice still needs listening approval
The rendering of a voice may seem convincing without correctly bearing a promise of brand. The new Descript from October 2026 offers a point of entry to organize the work…
mediapro2 November 2026
Aleph 2.0: start a video edit with a list of what must stay unchanged
Changing a decor or variant produced in an existing film can open new creative tracks. For an advertising studio, the decisive test is on the accuracy of the modification and…
mediapro2 November 2026
Microsoft Advertising: turn brand intentions into usable AI copy rules
The rules of writing become a campaign material. The work of the designer-editor also consists in transforming a brand intention into precise and verifiable instructions.
mediapro2 November 2026
TikTok Smart+: approve each creative combination, not just the video
Brand assets, creative content and variants generated can be found in the same campaign. For the agency, the right level of control is the combination actually broadcast, with its destination…
mediapro2 November 2026
Google expands ads in AI Mode: media plans must specify the market
Le déploiement annoncé le 28 octobre concerne notamment le Kenya et le Nigeria. Pour une marque tournée vers plusieurs marchés, la disponibilité locale...
mediapro2 November 2026
Firefly adds screen and webcam capture: production goes beyond the prompt
La documentation d’octobre de Firefly décrit une fonction de capture dans la timeline. Un sujet concret pour les tutoriels, les démonstrations produit et...
mediapro2 November 2026
Sprinklr launches marketing agents in beta: organise approvals before accelerating
Le fournisseur annonce un système d’agents spécialisés pour relier les signaux clients aux campagnes. Notre lecture : la valeur se joue aussi dans...
mediapro2 November 2026
