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Machine translation. The French edition is the reference. Original advertising archives may remain in French. Read in French
Home / The AI tools of the creative studio
Le Fils de Pub

AI tools for the creative studio

The Writing Toolkit

From idea to deliverable: 44 tool and service sheets This directory is a documented selection, without any commercial ranking or comparative test claim.

Official sources consulted on November 1 and 2, 2026. Features, accesses and formulas can evolve. The sheets describe the uses announced and propose our checkpoints; they do not guarantee availability in each country or quality of production. Prices are not included.

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44 sheets displayed

Image and retouchCurrent directory

Adobe Firefly

Explore the visuals and sequences generated in an Adobe creative environment.

Business control

Distinguish Adobe and Partner models, available features and beta ones.

Consult the official sourceOur decryption 2026 →
Image and retouchCurrent directory

Adobe Photoshop

Combine editing, composition and generative interventions on an image.

Business control

Control the product details, masks and the ability to retrace the file by layers.

Consult the official source
Design and graphic designCurrent directory

Adobe Illustrator

Explore vector elements, including the generative filling of shapes.

Business control

Check the layout, typography, colors and final file for printing.

Consult the official source
Design and graphic designCurrent directory

Adobe Express

Create and decline graphic and social content with artificial intelligence-assisted functions.

Business control

Examine the limits of the formula and the consistency of the variations with the brand charter.

Consult the official source
Design and graphic designCurrent directory

Canva

Prepare compositions, presentations and multimedia content in a design suite.

Business control

Review the texts and control the export, element rights and functions of the chosen formula.

Consult the official source
Image and retouchCurrent directory

Midday

Explore visual directions and generate images from instructions.

Business control

Do not confuse a nice track with an exact representation of the product; check confidentiality and account conditions.

Consult the official source
Design and graphic designCurrent directory

Ideogram

Generate and modify graphic compositions and visuals with text.

Business control

Reread each character, including names, prizes and French-Arab texts.

Consult the official source
Design and graphic designCurrent directory

Recraft

Explore images, styles and resources for graphic work.

Business control

Compare rendering to charter, control the nature of the exported file and the possibilities of recovery.

Consult the official sourceOur decryption 2026 →
Image and retouchCurrent directory

FLUX / Black Forest Labs

Access a family of generic models, especially for images.

Business control

Identify the access model and provider; licenses and capabilities are not deduced from the name FLUX alone.

Consult the official source
Image and retouchCurrent directory

Krea

Bringing together generation, exploration and visual improvement with creative integrations.

Business control

Evaluate the reference check and check the details added during the improvement.

Consult the official source
Image and retouchCurrent directory

Leonardo.Ai

Prepare visual concepts and resources generated in an aesthetic direction.

Business control

Test the consistency of a series and the confidentiality of imported resources.

Consult the official source
Image and retouchCurrent directory

Magnific

Combine creation, editing and enhancement of images in a creative suite.

Business control

Compare the source image and the result: an enlargement can invent details about a product or face.

Consult the official source
Image and retouchCurrent directory

ChatGPT Images / GPT Image

Generate and retouch visuals in ChatGPT or via image templates in API.

Business control

Distinguish versions and accesses; control text, references and compliance with the brief.

Consult the official sourceOur decryption 2026 →
Video generationCurrent directory

Runway

Create and transform video plans, with possibilities for integration into production.

Business control

Identify the engine used, duration, output format and continuity between the planes.

Consult the official source
Video generationCurrent directory

Google Flow

Organize a plan exploration and video creation around Google tools.

Business control

Check the models available in the account, plan checks and export conditions.

Consult the official source
Video generationCurrent directory

Google Veo

Generate video sequences, especially from reference images.

Business control

Distinguish native format and enlargement; accesses and features vary according to the product used.

Consult the official sourceOur decryption 2026 →
Video generationCurrent directory

Higgsfield

Explore audiovisual creation tools, effects and devices for brand content.

Business control

Check the selected engine and the degree of real control over movement, product and exports.

Consult the official source
Video generationCurrent directory

Pika

Generate, transform and extend sequences with creative video tools.

Business control

Test connections, stability of objects and the ability to correct a sequence without regenerating everything.

Consult the official source
Video generationCurrent directory

MiniMax

Access models and services of video generation, speech and music.

Business control

Specify the service and model in the estimate; check the conditions of resource processing and delivery.

Consult the official source
Avatars and presentationCurrent directory

HeyGen

Create videos with avatar and content presented from scripts.

Business control

Validate consent for person representations, pronunciation and synchronization of versions.

Consult the official source
Avatars and presentationCurrent directory

Synthesia

Prepare video presentations, training and communication with avatars.

Business control

Control proper names, rhythm, subtitles and understanding in each language.

Consult the official source
Assembly and post-productionCurrent directory

Adobe Premiere

Build a production and integrate artificial intelligence-assisted functions into a video project.

Business control

Keep a transmissible project, check the related media and identify functions still in beta.

Consult the official sourceOur decryption 2026 →
Assembly and post-productionCurrent directory

Adobe After Effects

Compose and animate elements for dressing and post-production.

Business control

The artificial intelligence assistant is documented in beta: check access, project version, resources and recovery capacity.

Consult the official sourceOur decryption 2026 →
Assembly and post-productionCurrent directory

Description

Mount audio and video content with an approach based on transcription.

Business control

Re-listing the cuts, checking deleted words and keeping source files for re-mounting.

Consult the official source
Assembly and post-productionCurrent directory

Topaz Labs

Improve and enlarge images and videos with artificial intelligence-assisted treatments.

Business control

Examine the faces, textures, movements and details rebuilt with diffusion size.

Consult the official source
Voice, dubbing and podcastCurrent directory

ElevenLabs — votes

Generate voices and dialogues for the narrative and creation of content.

Business control

Validate pronunciation, intent and consent; do not deduce the quality of a dialect from the number of languages announced.

Consult the official sourceOur decryption 2026 →
Voice, dubbing and podcastCurrent directory

EvenLabs — dubbing

Adapt spoken productions with multilingual dubbing functions.

Business control

Provide local validation of the meaning, duration and vocal play; check access to the service.

Consult the official sourceOur decryption 2026 →
Voice, dubbing and podcastCurrent directory

Adobe Podcast

Clean and improve the readability of speech recordings.

Business control

Compare before and after to the helmet: too much noise reduction can alter the patch or syllables.

Consult the official source
Voice, dubbing and podcastCurrent directory

Auphonic

Automate sound level, noise and spoken file preparation treatments.

Business control

Control the level target, automatic cuts and result on low or multi-voice crossings.

Consult the official source
Music and sound creationCurrent directory

EvenLabs — music

Explore and develop compositions with the musical tools of the publisher.

Business control

Check the conditions applicable to the project and the possibility of retouching and delivering the required elements.

Consult the official sourceOur decryption 2026 →
Music and sound creationCurrent directory

Suno

Explore musical ideas and songs from a brief or lyrics.

Business control

Control the conditions of use and exports of the formula; a musical model is not valid for broadcast.

Consult the official sourceOur decryption 2026 →
Music and sound creationCurrent directory

Wondercraft

Prepare content and explore creative tools, including audio and video.

Business control

Specify the functions and voices actually used, then control the mix and deliverables required for the project.

Consult the official source
Assistants and workflowsCurrent directory

Claude

Prepare analyses and deliverables with models and tools available in the chosen environment.

Business control

Distinguish the model, resources and actions allowed; check sources and calculations.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

ChatGPT / GPT

Work on content, files and tasks according to the product and tools available.

Business control

Check for differences between Chat, Work, Codex and API, and then the actual mission perimeter.

Consult the official sourceOur decryption 2026 →
Video generationCurrent directory

Seed

Generate and modify audiovisual sequences from references.

Business control

Specify the version, accesses and items of the product to be retained throughout the plan.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Google Opal

Explore the manufacture of natural language mini-applications and workflows.

Business control

Test entries, errors and transmission before depending on them for a performance.

Consult the official sourceOur decryption 2026 →
Music and sound creationCurrent directory

Google Flow Music

Explore the creation of songs and musical content with an artificial intelligence production interface.

Business control

Check accesses, exports and conditions for the musical project.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Gemini Notebook / NotebookLM

Organize a search from reference resources.

Business control

Return to the documents and passages cited before using a synthesis as evidence.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Google Gemini

Prepare ideas, texts and tasks according to the functions available in the product.

Business control

Check the sources, the files taken into account and the functions available in the account.

Consult the official sourceOur decryption 2026 →
CRM, campaigns and dataCurrent directory

HubSpot — Agent Hub

Organize agent usages around data and customer journey.

Business control

Check the quality of the CRM, the rights, the functions of the formula and the relay to the team.

Consult the official sourceOur decryption 2026 →
CRM, campaigns and dataCurrent directory

Salesforce — Marketing Agent

Prepare and orchestrate marketing activities related to the customer context.

Business control

Define campaign validations and verify the actions actually executed.

Consult the official sourceOur decryption 2026 →
CRM, campaigns and dataCurrent directory

Google Ads / Analytics Advisor

Explore performance and paths with conversational support.

Business control

Control the periods, conversions, calculations and limits of explanation.

Consult the official sourceOur decryption 2026 →

Compare on a real deliverable

Keep a common brief, resources and quality requirement. Increase preparation time, rejected generations, editing, validation and exports. For French and Arabic, add a read-through adapted to the market, register and support.

Before the release, check the applicable conditions, resource and personal rights, recovery files and stability of details. A supplier promise is not an independent performance measure.

Deepen with our practical folders → · View the thread of 2026 →

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Directeur de la publication : Alexandre Frioui