13 January 2026.The source date is separate from the publication date of this article.
Article prepared with artificial intelligence assistance. The sources and method are indicated in the text.
In this folder
Prepare solid references and vertical cutting before the generation: this is the first professional issue of this Veo update, more than the multiplication of tests.
Chronological reference: 13 January 2026. This retrospective is published on 1 November 2026; the above date concerns the advertisement or the documented change, not the publication of our article.
The Documented Fact
On January 13, 2026, Google announced improvements to Veo 3.1 Ingredients to Video: work from reference images, native vertical output at 9:16 and possibilities to expand to higher definitions. Not all of the access products and functions proposed are equivalent. You should read the deployment modalities rather than deduct from the announcement a uniform availability.
Veo: see the demo published by Google
Supplier demonstration, without independent comparative test value. · Original publication ↗
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Reading the Le Fils de Pub
For an agency, the reference becomes a production document. It must show what the film must keep: product shape, environment, palette and role of the character. An attractive yet ambiguous image can cause costly variations. The vertical format also influences the staging: The subject height, the place of text added to the assembly and useful areas of the frame must be anticipated in the storyboard. Reframe a horizontal plan after generation does not meet the same need.
The protocol to be prepared
Build a test with three drawings defined in the brief and references for which use is permitted. Keep a reference version of each resource, then track the deviations of silhouette, colour and movement. Control should be carried out over the entire sequence and its connections. A higher export definition does not prove the accuracy of the details. The time for selection and correction must be taken into account, with the cost of the plans finally abandoned.
The point of vigilance for Maghreb teams
For French-Arab dissemination, make sure that the spaces for both versions are available from the outset and that the composite elements are read again. A text added in post-production is easier to correct than a text integrated in each image generated. The choice of place, outfit or gesture must be in keeping with the real context of the campaign. The visual reference must serve the accuracy of the brief, without turning a generic representation into public knowledge.
Sources and method
The characteristics taken from the book are those announced by the publisher. Our reading focuses on the possible consequences for production; it does not claim comparative testing or measured performance gain. Article prepared with artificial intelligence assistance.
Continue with a practical method
Suggested routes from the story to briefing, production or measurement. These features are separate from the original publication.
