Création visuelle et vidéo
Image, retouche, génération vidéo, montage et motion design : examiner la cohérence de marque, le contrôle des modifications et la reprise du projet. Des analyses pour choisir une chaîne de production adaptée au livrable.
Affinity on iPad: the real agency test starts with the handoff file
Canva announced Affinity for iPad on 3 November. Studios should assess continuity from sketch to retouching and layout, including another team member taking over.
Le Fils de Pub3 November 2026
Gemini Omni in Google Ads: approve the storyboard before scaling video
Asset Studio connects briefs, images and video. An agency pilot should measure brand fidelity and correction costs before output volume.
Le Fils de Pub3 November 2026
Premiere and After Effects: AI in the timeline changes production control
Video, sound effects and assistants: Adobe’s September announcements move tasks into editing. Here is how to preserve versions, rights and creative approval.
Le Fils de Pub3 November 2026
YouTube Festival 2026: motion design becomes a multi-screen brand system
Behind the event reported by MediaMarketing, 17mars’s published case reveals a practical studio challenge: moving one identity across a stage, films and talks. Our analysis separates published credits from production…
Le Fils de Pub3 November 2026
Canva Brush: a good edit also preserves what was approved
A corrected price, a shortened title, an adapted format: the work of a studio is often played after the first proposal. Canva Brush's announcement invites us to test the accuracy…
Le Fils de Pub2 November 2026
DaVinci Resolve 21.1: delegating to AI requires a project you can check
The integration of AI assistants into a post-production software brings the project's instructions closer to it. For an advertising studio, the right question becomes: what operation can be delegated, then…
Le Fils de Pub2 November 2026
Figma Weave: the workflow becomes a creative deliverable
A team does not only gain to keep a good visual. It may also need to understand how it was obtained and resume work for another format. Figma Weave's presentation…
Le Fils de Pub2 November 2026
Aleph 2.0: start a video edit with a list of what must stay unchanged
Changing a decor or variant produced in an existing film can open new creative tracks. For an advertising studio, the decisive test is on the accuracy of the modification and…
Le Fils de Pub2 November 2026
TikTok Smart+: approve each creative combination, not just the video
Brand assets, creative content and variants generated can be found in the same campaign. For the agency, the right level of control is the combination actually broadcast, with its destination…
Le Fils de Pub2 November 2026
Firefly adds screen and webcam capture: production goes beyond the prompt
La documentation d’octobre de Firefly décrit une fonction de capture dans la timeline. Un sujet concret pour les tutoriels, les démonstrations produit et...
Le Fils de Pub2 November 2026
AI films, series and visual identities: what 2026 productions reveal
Examinez le rôle exact de l’IA dans une œuvre, son équipe et son dispositif de fabrication. Un prix ou un rendu spectaculaire ne...
Le Fils de Pub2 November 2026
Seedance 2.5: 30-second plan does not replace advertising cutting
Préparez le récit et les ressources de référence avant de tester un plan long. La durée générée ne suffit pas à garantir la...
Le Fils de Pub2 November 2026
