News
Announcements and developments in communication, advertising and marketing.
Jumia Morocco: loyalty also depends on what happens after the sale
Black Friday can drive orders without building a lasting relationship. Drawing on Jumia Morocco’s campaign reported by MediaMarketing, our framework connects the advertising promise, order fulfilment and the customer’s next…
mediapro3 November 2026
Simple AI: Darija becomes a customer-experience design issue
An announcement reported by MediaMarketing raises a practical question: how do you turn a familiar conversation into an action that is understood and confirmed? Our analysis offers a test protocol…
mediapro3 November 2026
YouTube Festival 2026: motion design becomes a multi-screen brand system
Behind the event reported by MediaMarketing, 17mars’s published case reveals a practical studio challenge: moving one identity across a stage, films and talks. Our analysis separates published credits from production…
mediapro3 November 2026
Lyria in Arabic: generation does not replace musical direction
Google announced Lyria 3 in Arabic in February 2026, then Lyria 3 Pro in March. For a brand that targets Maghreb and diaspora audiences, these ads open a test ground.…
mediapro2 November 2026
DaVinci Resolve 21.1: delegating to AI requires a project you can check
The integration of AI assistants into a post-production software brings the project's instructions closer to it. For an advertising studio, the right question becomes: what operation can be delegated, then…
mediapro2 November 2026
Cross-channel measurement: start with the decision, then compare the numbers
A good ROAS awarded may coexist with an inconclusive incrementality test. The draft guide announced by the IAB on 20 October 2026 invites us to examine the question asked and…
mediapro2 November 2026
Morocco: shopping assistance and delegated purchases are different questions
Visa's Stay Secure release, released on June 2, 2026 with Switch Al Maghrib, provides a useful benchmark for brands: the stated interest in AI in shopping should not be confused…
mediapro2 November 2026
Magix and BrainBow: turning proximity into a content format
A cultural reference becomes useful to a brand when it organizes a situation that the public can understand. With L3CHRA, BrainBow presents a content device for Magix around links built…
mediapro2 November 2026
Mio DAHAB: connecting a promotional offer with an emotional story
A commercial operation can be told through a personal intention. Mio's DAHAB campaign, claimed by VOX Agency and referenced on Ads of the World, offers a case to examine this…
mediapro2 November 2026
Ooredoo Algeria: turning connectivity into a promise of human connection
The press release published on June 17, 2026 presents a campaign led by DJ Snake around proximity and human relations. For a strategy team, the case raises a specific question:…
mediapro2 November 2026
Figma Weave: the workflow becomes a creative deliverable
A team does not only gain to keep a good visual. It may also need to understand how it was obtained and resume work for another format. Figma Weave's presentation…
mediapro2 November 2026
Descript: a convincing voice still needs listening approval
The rendering of a voice may seem convincing without correctly bearing a promise of brand. The new Descript from October 2026 offers a point of entry to organize the work…
mediapro2 November 2026
