News
Announcements and developments in communication, advertising and marketing.
AI skills: an agency needs work people can explain
Training announcements and job data provide useful signals. For an agency, they must lead to an operational question: what task does the team know better to carry out, monitor and…
mediapro2 November 2026
Aleph 2.0: start a video edit with a list of what must stay unchanged
Changing a decor or variant produced in an existing film can open new creative tracks. For an advertising studio, the decisive test is on the accuracy of the modification and…
mediapro2 November 2026
Salesforce Campaign Agent: the brief must define delegated decisions
When a tool no longer merely offers content but intervenes in the campaign journey, the brief becomes a steering document. The announcement of Campaign Agent by Salesforce invites you to…
mediapro2 November 2026
Ask Advisor: a benchmark does not make the marketing decision
A performance summary can speed up the reading of an account. It must still allow to find the data, scope and limits of the comparison. The Google announcement of August…
mediapro2 November 2026
Amazon Ads Agent: connected formats still need separate approvals
A campaign that brings together several formats can simplify operations. For an agency, it mainly requires formalizing what is involved in creation, media purchase and measurement.
mediapro2 November 2026
Canva Brush: a good edit also preserves what was approved
A corrected price, a shortened title, an adapted format: the work of a studio is often played after the first proposal. Canva Brush's announcement invites us to test the accuracy…
mediapro2 November 2026
Microsoft Advertising: turn brand intentions into usable AI copy rules
The rules of writing become a campaign material. The work of the designer-editor also consists in transforming a brand intention into precise and verifiable instructions.
mediapro2 November 2026
HubSpot Customer Agent: choose which conversations to automate first
The customer service extends the advertising promise. With the evolutions of Customer Agent presented in Fall Spotlight 2026, the question useful for a marketing direction becomes very concrete: on which…
mediapro2 November 2026
TikTok Smart+: approve each creative combination, not just the video
Brand assets, creative content and variants generated can be found in the same campaign. For the agency, the right level of control is the combination actually broadcast, with its destination…
mediapro2 November 2026
Google expands ads in AI Mode: media plans must specify the market
Le déploiement annoncé le 28 octobre concerne notamment le Kenya et le Nigeria. Pour une marque tournée vers plusieurs marchés, la disponibilité locale...
mediapro2 November 2026
Firefly adds screen and webcam capture: production goes beyond the prompt
La documentation d’octobre de Firefly décrit une fonction de capture dans la timeline. Un sujet concret pour les tutoriels, les démonstrations produit et...
mediapro2 November 2026
Sprinklr launches marketing agents in beta: organise approvals before accelerating
Le fournisseur annonce un système d’agents spécialisés pour relier les signaux clients aux campagnes. Notre lecture : la valeur se joue aussi dans...
mediapro2 November 2026
