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Machine translation. The French edition is the reference. Original advertising archives may remain in French. Read in French
Home / The AI tools of the creative studio
Le Fils de Pub

AI tools for the creative studio

The Writing Toolkit

From idea to deliverable: 44 tool and service sheets This directory is a documented selection, without any commercial ranking or comparative test claim.

Official sources consulted on November 1 and 2, 2026. Features, accesses and formulas can evolve. The sheets describe the uses announced and propose our checkpoints; they do not guarantee availability in each country or quality of production. Prices are not included.

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5 tool profiles shown

Assistants and workflowsCurrent directory

Claude

Prepare analyses and deliverables with models and tools available in the chosen environment.

Business control

Distinguish the model, resources and actions allowed; check sources and calculations.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

ChatGPT / GPT

Work on content, files and tasks according to the product and tools available.

Business control

Check for differences between Chat, Work, Codex and API, and then the actual mission perimeter.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Google Opal

Explore the manufacture of natural language mini-applications and workflows.

Business control

Test entries, errors and transmission before depending on them for a performance.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Gemini Notebook / NotebookLM

Organize a search from reference resources.

Business control

Return to the documents and passages cited before using a synthesis as evidence.

Consult the official sourceOur decryption 2026 →
Assistants and workflowsCurrent directory

Google Gemini

Prepare ideas, texts and tasks according to the functions available in the product.

Business control

Check the sources, the files taken into account and the functions available in the account.

Consult the official sourceOur decryption 2026 →

Compare on a real deliverable

Keep a common brief, resources and quality requirement. Increase preparation time, rejected generations, editing, validation and exports. For French and Arabic, add a read-through adapted to the market, register and support.

Before the release, check the applicable conditions, resource and personal rights, recovery files and stability of details. A supplier promise is not an independent performance measure.

Deepen with our practical folders → · View the thread of 2026 →

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Directeur de la publication : Alexandre Frioui