Spots digitaux
Films et dispositifs publicitaires dont le support digital est documenté. Chaque fiche distingue le contexte de campagne, les crédits publiés et les informations encore non communiquées.
Magix and BrainBow: turning proximity into a content format
A cultural reference becomes useful to a brand when it organizes a situation that the public can understand. With L3CHRA, BrainBow presents a content device for Magix around links built…
Mio DAHAB: connecting a promotional offer with an emotional story
A commercial operation can be told through a personal intention. Mio's DAHAB campaign, claimed by VOX Agency and referenced on Ads of the World, offers a case to examine this…