Google expands ads in AI Mode: media plans must specify the market
The deployment announced on October 28 is mainly in Kenya and Nigeria. For a brand oriented to several markets, local availability becomes a question of how to...
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Firefly adds screen and webcam capture: production goes beyond the prompt
Firefly's October documentation describes a capture function in the timeline. A concrete topic for tutorials, demonstrations and teams that are able to capture the...
Sprinklr launches marketing agents in beta: organise approvals before accelerating
The supplier announces a specialized agent system to link customer signals to campaigns. Our reading: value is also played in validation stages, the...
The Eleven Album: treat AI-assisted music as art direction
Le rôle des artistes, la place de la génération et les conditions du projet doivent être identifiables. Une référence musicale sert à préciser une intention de marque, avec un…
Claude 5.5: choose Opus, Sonnet or Haiku for the marketing task
The right choice of model depends on the difficulty of the file, the volume and the level of control expected. Organize a business test before turning a performance announcement into a...
GPT-6.1 Sol and Terra: distinguish the model, its tools and its assigned task
A work assistant does not judge himself or herself on the name of the model. Check the accessible resources, possible actions and the ability to produce a result that the team can...
Agent Skills: turn an agency method into a reusable procedure
A useful skill describes a job, its resources, controls and shutdown conditions. It must transmit a verifiable method, with a person responsible for its delivery.
Seedance 2.5: a thirty-second shot does not replace advertising storyboards
Prepare the narrative and reference resources before testing a long plan. The time generated is not enough to ensure the readability of the message and the consistency of the product.
Kling 4.0: assess control of a shot before promising a complete production
The right test is to deliver a key plan that is true to the brief, then measure the necessary corrections. The advertised formats and functions must remain distinct from those...
Suno v6 and Studio 2.0: move from a generated song to editable production
Set the sound intent, voice place and delivery versions before comparing tracks. Brand music must remain consistent after adaptations and changes.
Luxury and AI: brand consistency must remain visible in the final work
Visual judgement, product fidelity and take-back conditions: the uses of artificial intelligence in luxury are discussed from a precise deliverable and its brand constraints.
After Effects: assess the AI assistant through an editable studio project
Define a limited operation, keep a copy of the project and control the resumption by another motion designer: it is a useful test for an assistant integrated into the software.