Made on YouTube 2026: plan variants before automating editing
Formulate a creative hypothesis for each variant and check its access schedule: the interest of new tools is to help a decision, not to multiply versions...
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Sora shuts down: portability becomes an AI production requirement
Provide independent delivery of the service used and the recovery resources: the continuity of a campaign must not depend on a single generation space.
Eleven v4: a more expressive voice requires more precise direction
Write a game intention and validate the voice in the editing: the quality of an advertising narrative depends on its relationship with text, rhythm and promise.
Dubbing v2: video localisation requires checking meaning and performance
Organize two distinct language and audiovisual validations before broadcasting a doubled version: synchronization is not enough to guarantee the quality of the message.
Adobe expands its creative agents: the brief becomes a production instruction
Define the steps that the assistant can execute and the decisions the team must validate: automation changes the workflow as well as creating images.
ChatGPT Images 2.5: judge editing by what it preserves
When a touchup is only to change one element, control everything that should remain the same: it is the central criterion for integrating a generative image into a campaign.
Veo 3.1: references and vertical formats reshape pre-production
Prepare solid references and vertical cutting before the generation: this is the first professional issue of this Veo update, more than the multiplication...
Recraft V4: judge art direction across a series, not a single image
Compare the consistency of a series and its ability to be taken over: it is a grid more useful for a brand than to choose only the most spectacular visual.
Music v2: music generation needs a sonic identity brief
Before generating music, set its function, rhythm and deliverables: a sound exploration must be judged, retouched and integrated into the editing process.
YouTube Ads: Google suggests starting with existing social assets
Reusing good content can be more relevant than systematically generating a new film. The agency's work is to identify what can be taken over, what should be done to...
ChatGPT Ads: OpenAI tests Sponsored Agents and expands its advertising tools
Advertising in a conversational environment requires you to think about the next click as much as the initial message. For brands, the topic is about the quality of the answer, the...
Pros d’Or 2026: the call for contributions opens debate on AI and creative careers
A call for interventions reveals the issues that a professional community wants to put to work. The Pros d'Or's allows to discuss the place of local creation, the role of the local...