Publicis acquires AdgeAI: creative measurement moves earlier in production
Quand il devient facile de produire davantage, savoir quoi conserver devient une compétence centrale. Le rapprochement entre production et mesure pose cependant une question…
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Publicis and Microsoft: agentic marketing depends on working systems
Relier les outils compte souvent davantage que d’en ajouter un de plus. Le partenariat Publicis–Microsoft rappelle qu’un projet de marketing assisté par IA doit se construire…
WPP Agent Hub: agency expertise becomes a library of AI agents
Agent Hub pose une question de fond aux agences : comment transformer un savoir collectif en outil réutilisable sans perdre le contexte qui fait la qualité du conseil ? Le sujet…
Tilila Awards 2026: inclusive advertising expands its categories
Advertising inclusion is not only judged by the visible diversity of casting. It also concerns roles, situations and how a brand addresses people. It also concerns the...
CTV Ad Ops Workshop 2026: IAB Tech Lab focuses on operational creative preparation
In CTV, an advertising idea must also cross a channel of preparation, validation and broadcast. The report of the IAB Tech Lab recalls why quality is a key issue in the...
Tililab 2026: six finalists selected after the Casablanca pre-bootcamp
The passage through a prebootcamp gives you a stage of selection and accompaniment, not yet the demonstration of a commercial result. The case of Tililab allows you to think about...
Firefly in 2026: video production and workflows take centre stage
Firefly's evolutions must be read at the scale of a video production chain. The issue of an agency is not just to generate a plan: it must keep a plan.
Dubai Lynx 2026: Saatchi & Saatchi ME, FP7 McCann and VML among the awarded agencies
Dubai Lynx's award is a creative landmark for the MENA region. For an agency or an advertiser in the Maghreb, its reading is more instructive when it examines ideas...
Creative & Design Summit 2026: the October event has been postponed
For an agency, the postponement of an event affects both the calendar, the commitments and the communication. The official update of the Creative & Design Summit must therefore be done...
Multicultural marketing: ANA examines team structures and resources
Multicultural marketing becomes stronger when it intervenes in strategy and in the means, rather than at the end of the chain when translating. The presentation...
IAB Measurement Leadership Summit: 2026 workshops examine measurement in the age of agents
When artificial intelligence accelerates recommendations, the measure must make decisions more verifiable. The IAB Measurement Leadership Summit report serves as a starting point here...
Tunisia Digital Summit 2026: an AI AD Hackathon connects creativity with place promotion
Un hackathon publicitaire a de la valeur lorsqu’il permet de regarder comment une idée devient un livrable. L’AI AD Hackathon cité dans le bilan du Tunisia Digital Summit ouvre…