Article prepared with artificial intelligence assistance. The sources and method are indicated in the text.
In this folder
Presentation of the group's solutions — The Son of Pub is a media from MediaPro. The scenarios below are examples of the method, without any customer result claimed.
What Mediapro Group is presenting
The official Mediapro Monitoring presentation describes a dashboard, comparison of periods, brands and markets, social monitoring and campaign calendar, including a six-language collection and Il Genio, an artificial intelligence assistant to interrogate information. Public captures show a real interface with fictional examples. This sheet describes these advertised functions and proposes a working method; it does not claim a complete test.
Our method: starting from a question of communication
We recommend that you ask a question before you start a collection. Are you looking for an understanding of the impact of a campaign, the evolution of a subject or the presence of a brand in a market? Name the period, countries, languages and sources expected.This preparation provides a common basis for the monitor, account manager and advertiser.
Prepare the vocabulary of each market
A single brand can be cited with a Latin graphic, Arabic graphic, abbreviation or product name. We propose to keep a list of variants and a list of exclusions. Have this list read again in the context of the market. The translation of a keyword is a starting point; it does not prove that all the formulations used by the public have been covered.
Ask for a synthesis that can be verified
To work with an assistant, ask a limited question and specify the form of the answer: main themes, publications to be examined and still uncertain points. Then check the selected elements from the available sources. A useful synthesis facilitates this verification and distinguishes the reported facts from the assumptions proposed by the team.
Example of a pilot: a campaign between French and Arabic
The following is a scenario of methodology, without any customer or claimed result: an agency prepares a balance sheet on two markets and two languages. It retains the same scope of observation, records the missing entries and compares the angles of the selected publications. The deliverables include a short decision note and the references necessary to discuss it. The account manager rereads the meaning differences before sharing the balance sheet.
Deliverable and validation criteria
We propose to evaluate the relevance of the selected results, the possibility of re-establishing their context, the quality of the synthesises and the time spent on corrections. The volume collected is not enough to judge a watch. Ask for a demonstration on a suitable perimeter, then specify the accesses, exports and the recovery modalities your team needs. These elements must be confirmed with the group for each project.
Source and demonstration
Mediapro Group — Official presentation, consulted on 2 November 2026. Request a demonstration adapted to the project. Compare the three tools of the group.
Continue with a practical method
Suggested routes from the story to briefing, production or measurement. These features are separate from the original publication.
