Publications de Le Fils de Pub
Explorez les articles, les analyses et les archives du Fils de Pub.
Gemini Omni in Google Ads: approve the storyboard before scaling video
Asset Studio connects briefs, images and video. An agency pilot should measure brand fidelity and correction costs before output volume.
Le Fils de Pub3 November 2026
Premiere and After Effects: AI in the timeline changes production control
Video, sound effects and assistants: Adobe’s September announcements move tasks into editing. Here is how to preserve versions, rights and creative approval.
Le Fils de Pub3 November 2026
Jumia Morocco: loyalty also depends on what happens after the sale
Black Friday can drive orders without building a lasting relationship. Drawing on Jumia Morocco’s campaign reported by MediaMarketing, our framework connects the advertising promise, order fulfilment and the customer’s next…
Le Fils de Pub3 November 2026
Simple AI: Darija becomes a customer-experience design issue
An announcement reported by MediaMarketing raises a practical question: how do you turn a familiar conversation into an action that is understood and confirmed? Our analysis offers a test protocol…
Le Fils de Pub3 November 2026
YouTube Festival 2026: motion design becomes a multi-screen brand system
Behind the event reported by MediaMarketing, 17mars’s published case reveals a practical studio challenge: moving one identity across a stage, films and talks. Our analysis separates published credits from production…
Le Fils de Pub3 November 2026
Canva Brush: a good edit also preserves what was approved
A corrected price, a shortened title, an adapted format: the work of a studio is often played after the first proposal. Canva Brush's announcement invites us to test the accuracy…
Le Fils de Pub2 November 2026
HubSpot Customer Agent: choose which conversations to automate first
The customer service extends the advertising promise. With the evolutions of Customer Agent presented in Fall Spotlight 2026, the question useful for a marketing direction becomes very concrete: on which…
Le Fils de Pub2 November 2026
Lyria in Arabic: generation does not replace musical direction
Google announced Lyria 3 in Arabic in February 2026, then Lyria 3 Pro in March. For a brand that targets Maghreb and diaspora audiences, these ads open a test ground.…
Le Fils de Pub2 November 2026
Magix and BrainBow: turning proximity into a content format
A cultural reference becomes useful to a brand when it organizes a situation that the public can understand. With L3CHRA, BrainBow presents a content device for Magix around links built…
Le Fils de Pub2 November 2026
Figma Weave: the workflow becomes a creative deliverable
A team does not only gain to keep a good visual. It may also need to understand how it was obtained and resume work for another format. Figma Weave's presentation…
Le Fils de Pub2 November 2026
Aleph 2.0: start a video edit with a list of what must stay unchanged
Changing a decor or variant produced in an existing film can open new creative tracks. For an advertising studio, the decisive test is on the accuracy of the modification and…
Le Fils de Pub2 November 2026
Ask Advisor: a benchmark does not make the marketing decision
A performance summary can speed up the reading of an account. It must still allow to find the data, scope and limits of the comparison. The Google announcement of August…
Le Fils de Pub2 November 2026
