Publications de Le Fils de Pub
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Mio DAHAB: connecting a promotional offer with an emotional story
A commercial operation can be told through a personal intention. Mio's DAHAB campaign, claimed by VOX Agency and referenced on Ads of the World, offers a case to examine this…
Le Fils de Pub2 November 2026
Ooredoo Algeria: turning connectivity into a promise of human connection
The press release published on June 17, 2026 presents a campaign led by DJ Snake around proximity and human relations. For a strategy team, the case raises a specific question:…
Le Fils de Pub2 November 2026
Figma Weave: the workflow becomes a creative deliverable
A team does not only gain to keep a good visual. It may also need to understand how it was obtained and resume work for another format. Figma Weave's presentation…
Le Fils de Pub2 November 2026
Descript: a convincing voice still needs listening approval
The rendering of a voice may seem convincing without correctly bearing a promise of brand. The new Descript from October 2026 offers a point of entry to organize the work…
Le Fils de Pub2 November 2026
AI skills: an agency needs work people can explain
Training announcements and job data provide useful signals. For an agency, they must lead to an operational question: what task does the team know better to carry out, monitor and…
Le Fils de Pub2 November 2026
Aleph 2.0: start a video edit with a list of what must stay unchanged
Changing a decor or variant produced in an existing film can open new creative tracks. For an advertising studio, the decisive test is on the accuracy of the modification and…
Le Fils de Pub2 November 2026
Salesforce Campaign Agent: the brief must define delegated decisions
When a tool no longer merely offers content but intervenes in the campaign journey, the brief becomes a steering document. The announcement of Campaign Agent by Salesforce invites you to…
Le Fils de Pub2 November 2026
Ask Advisor: a benchmark does not make the marketing decision
A performance summary can speed up the reading of an account. It must still allow to find the data, scope and limits of the comparison. The Google announcement of August…
Le Fils de Pub2 November 2026
Amazon Ads Agent: connected formats still need separate approvals
A campaign that brings together several formats can simplify operations. For an agency, it mainly requires formalizing what is involved in creation, media purchase and measurement.
Le Fils de Pub2 November 2026
Microsoft Advertising: turn brand intentions into usable AI copy rules
The rules of writing become a campaign material. The work of the designer-editor also consists in transforming a brand intention into precise and verifiable instructions.
Le Fils de Pub2 November 2026
TikTok Smart+: approve each creative combination, not just the video
Brand assets, creative content and variants generated can be found in the same campaign. For the agency, the right level of control is the combination actually broadcast, with its destination…
Le Fils de Pub2 November 2026
Goldina: a campaign in Tunisia’s Ramadan 2026 selection
Tunisia · Ramadan 2026. The film, the credits available and a reading grid: identify the role of the product in the narrative.
Le Fils de Pub2 November 2026
